Partnership support
Launching a new savings product takes more than adding a feature to digital banking. NWS provides marketing capacity, co-branded materials, campaign strategy and performance reporting — built to drive awareness, activation and ongoing savings activity.
NWS works alongside your marketing, digital banking and product teams, from planning through launch and ongoing optimisation.
Go-to-market and launch strategy
Priority audiences and member segments
Campaign calendar and communication cadence
Co-branded messaging and creative assets
Coordination across digital and branch channels
Performance monitoring and campaign iteration
Your institution keeps control of its brand and its member communications.
NWS provides the strategy, the content and the execution support.
Co-branded content for every stage of the member journey.
01
launch announcements, onboarding sequences, re-engagement, savings-goal and automation education
02
Website and digital banking
landing pages, in-app banners, push notifications, SMS, product-feature highlights, educational content
03
Social
posts, infographics, financial wellness statistics, short-form video concepts
04
Print and branch
statement inserts, newsletters, mailers, branch handouts, in-branch displays, event materials
Co-branded launch announcement
Targeted member emails
Website and in-app banners
Push and SMS
Social content
Follow-up messaging based on adoption
After launch, campaigns are refreshed to introduce additional products as they are enabled.
Grow core deposits
Attract younger account holders
Increase active savings accounts
Support checking acquisition
Increase deposit frequency and value
Improve engagement and retention
NWS works with your team to set performance indicators and review them monthly, quarterly and annually.
Growth in core deposits
New accounts created
Active savings accounts
Average savings per account
Savings transaction frequency and value
Engagement and retention
Attrition trends
Paid media (optional)
For institutions looking to reach beyond their existing base, paid acquisition can be added to the plan: paid social, paid search, display, and targeted or lookalike audiences. Budgets and scope are agreed separately.
Tell us your growth objectives and we will come back with a marketing plan for your institution.